About The Founder
Hello there Career explorer, My name is Seif Marzouk
I am a great believer in Einstein’s quote “we are all geniuses but if you try to teach a fish how to climb a tree, it will live it’s whole life believing it’s stupid.”
Like many, I struggled to understand to find out what am I good at, what is my ideal work experience so I can thrive and succeed in my work.
I have experienced it first hand, I worked jobs when I was a top achiever and others when I was struggling to hit my KPIs.
There had to be a scientific and data-driven way to discover my ideal career path.
That’s when I found psychometrics!
Psychometric Certification
- Certified in the Strong Interest Inventory, approved by the American Psychological Association.
- Accredited by the British Psychological Society.
Professional Achievements
- Senior Marketing Analyst Consultant for global corporations such as Shell, Chevron, and Beko by the age of 26.
- Awarded Best Analyst Globally at GfK, alongside my team.
- Youngest Member of Shell’s Global Marketing Team.
Work
Experience
Why Go
Local
Understanding local market dynamics is crucial for accurate data analytics. For example, while a career as a plumber might be highly lucrative in the U.S., in Egypt, it may not offer the same financial rewards. This highlights the importance of context when interpreting test results, especially when using assessments developed in different cultural settings.

About The Founder
Hello there Career explorer, My name is Seif Marzouk
I am a great believer in Einstein’s quote “we are all geniuses but if you try to teach a fish how to climb a tree, it will live it’s whole life believing it’s stupid.”
Like many, I struggled to understand to find out what am I good at, what is my ideal work experience so I can thrive and succeed in my work.
I have experienced it first hand, I worked jobs when I was a top achiever and others when I was struggling to hit my KPIs.
There had to be a scientific and data-driven way to discover my ideal career path.
That’s when I found psychometrics!
Psychometric Certification
- Certified in the Strong Interest Inventory, approved by the American Psychological Association.
- Accredited by the British Psychological Society.
Professional Achievements
- Senior Marketing Analyst Consultant for global corporations such as Shell, Chevron, and Beko by the age of 26.
- Awarded Best Analyst Globally at GfK, alongside my team.
- Youngest Member of Shell’s Global Marketing Team.
Work Experience
Why Go Local
Understanding local market dynamics is crucial for accurate data analytics. For example, while a career as a plumber might be highly lucrative in the U.S., in Egypt, it may not offer the same financial rewards. This highlights the importance of context when interpreting test results, especially when using assessments developed in different cultural settings.

